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Britvic Soft Drinks has a long and rich history that extends
back to Victorian England and further. The British Vitamin
Products Company - from which Britvic takes its abbreviated
name - was founded in the mid-nineteenth century in the
market town of Chelmsford in Essex. The company was then
little more than a home business run from a chemist's shop,
not unusual for a soft drinks producer of the time. Soon the
company was producing all kinds of originally concocted soft
drinks, including lemonades, mineral waters, tonics and
non-alcoholic ales.
It wasn't until 1938 that the Britvic range of juices that
we know today were first produced - thanks to Ralph Chapman,
owner of the British Vitamin Products Company. Recognising
that the Great Depression in the UK meant that many of his
poorest customers needed an affordable source of Vitamin C,
he found a way to bottle fruit juices so that they stayed
fresh for longer without the addition of preservatives. His
juices were sold in small glass bottles which ensured easy
transportation. The idea was immediately successful but it
was only in 1949 that the Britvic brand was formally
launched into the marketplace.
In the years following the Second World War, Britvic went
from strength to strength, building a modern factory in its
hometown of Chelmsford. In 1971, the British Vitamin Product
Company formally changed its name to Britvic in recognition
of its leading brand's appeal. In 1986, Canada Dry Rawlings
- a company formed by the merger of Bass (now IHG) and
Whitbread's soft drinks interests - came together with
Britvic to form Britvic Soft Drinks. |
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