|
Budget, was founded in 1958 by Morris Mirkin in Los Angeles,
he designed a car rental company for the ‘budget minded’
personal rental.
Today Budget is now one of the three truly global rental
companies, and enjoys leadership in a number of markets
throughout the world.
Budget pride themselves on their ‘brand values’ which
include
•
Value
•
Simplicity
•
Clarity
They aim to provide a flexible and value focused car rental
position, offering competition, value for money and
competitive prices across their extensive network.
Budgets global network includes over 2,700 locations
including 800 airport locations, operating a wide range of
cars, truck and vans in 115 countries. |
 |
They offer a range of fully inclusive rates, pre-payment
options and charge facility with the customer in mind to
enable them to keep control and save money.
In November 2002, the Cendant Corporation acquired Budget’s
operations and franchised locations in the Americas, the
Caribbean, Australia and New Zealand plus the rights to
franchise and operate in Asia. Cendant operates or
franchises Avis car rental locations in the same regions.
In March, 2003, Avis Europe completed the acquisition of
certain assets of Budget Rent a Car. These included the
rights to use the trademark and name, together with the
existing Budget licensee agreements and royalty streams,
throughout Europe, the Middle East and Africa.
Under strong new ownerships, Budget continues to operate as
a separate brand worldwide. As a customer-driven company,
Budget’s goal is to be the undisputed leader in value for
money car and van rental.
|
|
