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Clarks
have always been renowned for their comfort, quality
and service, and are committed to ongoing programmes
of product design, technical innovation and staff
development in order to reinforce this reputation.
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Clarks
History |
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1825 -
1900
It all began in 1825 in the Somerset village
of Street when Cyrus Clark started tanning
sheepskin rugs. He was joined by his brother James
who introduced sheepskin slippers in 1830.
Production soon flourished, helped by the purchase
of 1856 of recently invented Singer sewing
machines. An early marketing success was William
Clark’s introduction of the ‘hygienic line’, a
range which followed the natural shape and line of
the foot and established Clarks reputation for
producing foot friendly shoes.
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1900 -
1940
Clarks expanded rapidly during the early 20th
century under the leadership of John, Rodger and
Alice Clark. The introduced new technologies and
materials, took full advantage of the economies of
mass production, and responded to changing
fashions and the emergence of the female ankle by
putting much more emphasis on the development of
women’s shoe.
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1940 -
1970
The end of the Second World War saw dramatic
expansion for Clarks as they moved into world
markets.
In the early 1950s Nathan Clark introduced the
Desert Boot. Modelled on the simple, comfortable
boots that his fellow army officers found in the
bazaars of Cairo, the boot had attitude, and
quickly gained global popularity. It was followed
in the 60s by Lance Clark’s Wallabee a simple
moccasin style which was to become another Clark’s
classic.
The 1960s also saw huge success for Clark’s
children’s shoes as their unique fitting
properties set the standard for comfort and fit.
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1970 -
2000
During the 1970s Clarks investment in
technological research paid off, when the
introduction of polyurethane as soling material
brought unique comfort benefits to Clarks
consumers. Incredibly lightweight, yet virtually
indestructible, P.U technology formed the basis of
many successful product ranges, from polyveldts in
the ‘70s to the latest Active Air and Springers
products which incorporate air cushioning deep
inside their p.u soles.
Clarks enjoyed significant growth in the U.K.
through this period with the establishment of a
major retail chain, and global expansion also
accelerated, especially within the U.S.A. Today
179 years after it all began, Clarks is now the
No.1 shoe retailer in the U.K. The leading U.K.
children’s shoe brand The World’s No.1 shoe brand.
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