Nursery & Preschool   Focus
Area
  Resource Directory


 
 
   

 


Clarks have always been renowned for their comfort, quality and service, and are committed to ongoing programmes of product design, technical innovation and staff development in order to reinforce this reputation.
 

 

Clarks History

 
 


1825 - 1900

It all began in 1825 in the Somerset village of Street when Cyrus Clark started tanning sheepskin rugs. He was joined by his brother James who introduced sheepskin slippers in 1830.

Production soon flourished, helped by the purchase of 1856 of recently invented Singer sewing machines. An early marketing success was William Clark’s introduction of the ‘hygienic line’, a range which followed the natural shape and line of the foot and established Clarks reputation for producing foot friendly shoes.
 

 



 


 

 


1900 - 1940

Clarks expanded rapidly during the early 20th century under the leadership of John, Rodger and Alice Clark. The introduced new technologies and materials, took full advantage of the economies of mass production, and responded to changing fashions and the emergence of the female ankle by putting much more emphasis on the development of women’s shoe.
 

 



 

 

 

 


1940 - 1970

The end of the Second World War saw dramatic expansion for Clarks as they moved into world markets.

In the early 1950s Nathan Clark introduced the Desert Boot. Modelled on the simple, comfortable boots that his fellow army officers found in the bazaars of Cairo, the boot had attitude, and quickly gained global popularity. It was followed in the 60s by Lance Clark’s Wallabee a simple moccasin style which was to become another Clark’s classic.

The 1960s also saw huge success for Clark’s children’s shoes as their unique fitting properties set the standard for comfort and fit.
 

 



 

 

 

 


1970 - 2000

During the 1970s Clarks investment in technological research paid off, when the introduction of polyurethane as soling material brought unique comfort benefits to Clarks consumers. Incredibly lightweight, yet virtually indestructible, P.U technology formed the basis of many successful product ranges, from polyveldts in the ‘70s to the latest Active Air and Springers products which incorporate air cushioning deep inside their p.u soles.

Clarks enjoyed significant growth in the U.K. through this period with the establishment of a major retail chain, and global expansion also accelerated, especially within the U.S.A. Today 179 years after it all began, Clarks is now the No.1 shoe retailer in the U.K. The leading U.K. children’s shoe brand The World’s No.1 shoe brand.
 

 



 

 

 
 

www.clarks.co.uk


Home| Primary Schools| Secondary Schools| Colleges/Universities| Teachers Area| Parents Area| Playground Area| Focus Area| Resource Directory| Contact Us Print Page| Link to Us| Legal|
All images and logos are Copyright to their respective owners. © 1999 - 2008 infomat.net All Rights Reserved