About Elastoplast


 
How do you gain consumers’ trust? By listening to them and knowing exactly what they want. And by using this knowledge to create innovative, convincing products.

We focus our entire efforts, staying close to consumers, with our successful, strong brands, which we develop and take care of continuously. That's why our brands have become synonymous with their respective product categories in many countries.

Experience our brands and discover our latest product innovations.
 

Company History 1856: Smith & Nephew companies founded in the UK, in Hull.  Best selling product: cod liver oil. 1930’s: Products available were: Elastoplast Bandages: original and finest elastic adhesive plaster bandage. Hospitals and general practice. Elastoplast First Aid Dressings: supplied in handy tins, ready to cut to size, elastic, antiseptic, adhesive. Elastoplast Boil Dressings: containing Mercury and Carbolic medication, to eliminate hot foments. Elastoplast Corn Rings Elastocrepe super Elastic clothe bandage: for leg affections, sprains, strains… Elastocrepe Wrist Straps: with special elastic and button fastener. Elastoplast Cushioned: rubber for a better comfort Elastoplast Finger Dressings: Elastoplast Porous plasters. Viscopaste Bandages: for eczematous conditions, ulcers, Elephantiasis… Semiplast Bandages: only the first turn of the plaster touches the skin. Reduces risk of irritation.

1940’s: Range extended to Burn Dressing, Vaccination Dressings, Eyes Dressings and First aid Outfits.

1990’s: Introduction of new type of plasters such as Sensitive, Ultra repair. Then Skinvisible –based on Polyurethane technology.

2001-2005: Launch of more advanced plasters like Faster Healing Plaster, Scar Reduction and SilverHealing. Based on new concept and new substrates, they perform better than average plasters, and are added-value products.



Facts and Figures

• Elastoplast has built a solid and enviable reputation as the most recognisable and trusted First Aid Dressings brand in the UK.

• Elastoplast has built a solid and enviable reputation as the most recognisable and trusted First Aid Dressings brand in the UK.
  o When asked, unprompted, to think of a First Aid Dressings brand, 73% of people named Elastoplast. (Source: Elastoplast SilverHealing Advertising Tracking Research 2005)
  o 97% of people recognise the brand (source: IPSOS Brand Image Monitor 2003)
  o 81% of people have bought an Elastoplast product (source: IPSOS Brand Image Monitor 2003)

• To date Beiersdorf has produced more than 16 billion metres of Elastoplast plasters – enough to circle the globe 400 times.

• With children more susceptible to cuts and grazes, Elastoplast was the first brand to introduce the character plaster to the market, with the launch of Mickey Mouse plasters* in 1989. Over the years a series of plasters has followed, including characters such as Winnie the Pooh** and Disney Princesses*.

• As brand leader, Elastoplast is also seen as a strong innovator, thanks to its advanced wound-care range. The range includes a Burn Relief Spray and Burn Plasters, Scar Reduction Plasters, Faster Healing Plasters and Aqua Protect Plasters.

• In 2005, Elastoplast launched SILVERHEALING™, the first range of mass-market plasters and dressings to harness the natural antiseptic power of metallic silver.

• Elastoplast Sport was launched in 2003 as an extension of the Elastoplast brand.

• Within less than two years of its launch, Elastoplast Sport has built a reputation as one of the leading brands in the Sports Supports market. It is now No.3 in the market. (IRI, Value Share of Type, October 2005).

  * © Disney
** © Disney based on the 'Winnie The Pooh' novel by AA Milne and EH Shepherd