The Eucerin Brand - from Beautiful Wax to Medical Skin Care (international history)

Eucerin Skincare Experts base their knowledge on over 100 years of experience with cosmetic technology and therapeutic skincare treatments.

The story of Eucerin began in 1900 with a ground-breaking innovation. Isaac Lifschütz, a chemist, started a medical revolution. The researcher created a very smooth basic ointment used as a vehicle for stable emulsions calling it Eucerin - the beautiful wax. Professor Unna, a founding father of modern dermatology, had very high standards for ointments: it had to keep well and have a stable, smooth consistency, as well as provide protection and care without irritation. In 1907, Dr. Unna lauded the innovation when he euphorically wrote: „Eucerin is agreeable for the pharmacist due to its stable and smooth consistency, easily prescribed by the doctor and it creates a good feeling for the patient due to its smoothness and cooling effect.“

Eucerit was marketed as an emulsifying agent from 1903 onwards. In 1911, Dr. Troplowitz acquired the patent rights for Beiersdorf and launched the first product featuring the substance – Eucerin Powder. Eucerin Soap followed in 1930.

The next milestone came in 1950 with the birth of pH5 Eucerin Cream, the first product of its kind to focus on the importance of the skin's own natural protective acid barrier in maintaining skin health. Today, this aspect still plays a key role in dermatological skin care and in international research circles. In the 1970s, Eucerin achieved all-round success with its dermatological body lotions pH5 Eucerin Intensive Lotion and Lotion F.

In the 1990s, the "Laceran" brand became the company's first products for dry problem skin, offering effective treatment that is easy and pleasant to apply - dermatological agents incorporated into state-of-the-art ointments. Since 1988, Eucerin and Laceran products have both been marketed under Eucerin. Today, Eucerin offers dermatological skincare products for a variety of skin types designed for preventive protection, as well as treatment.

Since the late '90's, Eucerin has focused on rapid product innovation. In 1994, Eucerin entered a new product category with the development of pH5 Shower Oil, the first shower oil to protect skin from dryness during cleansing. In 1996, Eucerin entered the most important area of skin care - face - and continued to develop one innovation after the next: from cleansing and care products for problem skin (Eucerin Dry Skin, Impure Skin, and Anti-Redness) to highly effective Anti-Age products developed using the highest dermatological standards (from the first clinically proven anti-wrinkle cream, Q10 Active, to the cosmetic dermatology inspired next generation anti-wrinkle treatment, Hyaluron-Filler).

In the UK, Eucerin started by launching its Dry Skin range in 1996 and followed suit with the Sensitive Skin (Face Care) range in 2003, which now includes innovative Anti-Redness products.