1970s- present:
Michael Jackson is arguably the most famous man on the planet, with millions of fans across hundreds of nations. Since his debut as an eight-year-old alongside his four brothers in the Jackson 5, the so-called King of Pop has filled arenas and captivated audiences across the globe.

1980s-90s:
Before her untimely death in 1997 Princess Diana was the most photographed woman of the decade, with her image recognised throughout the world.

Late 1990s-present:
With the dawn of a new century came a new icon –David Beckham. Today the soccer star's name is a household word in both the East and the West and, along with his former Spice Girl wife Victoria, he epitomises the relationship between celebrity and modern-day marketing through a slew of highly lucrative endorsements