Unlike other magazine websites which were just intended to showcase and sell the magazine they represented, hellomagazine.com launched as a daily news service with content separate from HELLO! magazine, because we could see the internet was going to be a great new way to deliver our popular concept in a timely way to our readers.

It didn't take long for celebrity-hungry readers worldwide to realise where the best news and photos on the Net were located – not to mention our hugely popular quizzes and votes on the hottest celebs of the moment! And by April 2005 hellomagazine.com was receiving over 20 million page impressions a month.

The web team has also responded swiftly to developments in the new media world, being among the first to offer its readers an RSS feed, Tickertape and mobile services to help them stay in touch with the latest celebrity headlines 24/7.

Offering a daily, picture-led news service plus quality photo-features and many interactive elements, hellomagazine.com has carved a unique niche for itself in the demanding online environment and built a loyal and regular readership who trust the HELLO! brand.