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Interflora is ‘the worlds largest and most popular
flower delivery network’. It thrives through the concept
that emotions and thoughts can be delivered through
flowers.
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Interflora
guarantee quality, creativity, their skilled
florists can make designs not found anywhere else.
Interflora offer two options to the customer,
firstly ‘Designed to order’, where with the help of
a florist the customer can put together their own
banquets. Secondly there is the collection, which
has been put together by the Interflora team, who
are always on the lookout for new ways of using
flowers to express feelings for every occasion.
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www.interflora.co.uk
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History
Interflora began 80 years ago in America, two florists
agreed to telegraph each other with requests because
their flowers could not survive the four-day train
journey needed for delivery. It was in 1920 that
Interflora took off in the UK, when a florist in Glasgow
and a nurseryman in Essex decided to expand their
business and so decided to join the American Association
as foreign members. There were 17 members by 1923, which
was enough to form a British unit, in 1953 name changed
to Interflora.
Now Interflora is the world’s largest flower delivery
network. In 2005 Interflora decided to change from a
trade association to a private company due to the
increase in competition within the market. This change
was a success and has seen the introduction of an
external venture capitalist, 3i as a majority
shareholder and allows major investment for the future
good of Interflora, our members and our customers.
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