The Worlds largest skincare brand.

NIVEA is the world’s largest skincare brand, present in over 160 countries.  Founded in 1911 as the world's first stable water in oil emulsion, NIVEA Creme is credited as being the beginning of modern skincare.  It has since grown to be one of the most widely-used and most trusted products in the world – used by an estimated one billion people around the world.   Indeed, research by AC Nielson indicates that the number of pots of NIVEA Creme ever sold is equivalent to one pot per person who ever lived!!!
 

Since the launch of NIVEA Creme in 1911, NIVEA has expanded its horizons, utilising huge leaps in technology made possible by its researchers, and has extended its skincare expertise into new areas such as suncare, lipcare, deodorant, and bathcare.  In 1998, NIVEA launched NIVEA For Men –  creating the market for male-specific skincare products.

Innovation is key to NIVEA’s success, either through innovations into new markets or through new products into existing markets.  In 2006 NIVEA launched NIVEA body Sunkissed Skin, a daily moisturiser with a hint of tan which also helps firm the skin. NIVEA Deodorant launched Pearl & Beauty, a deodorant offering 24 hour protection along with Peal extracts designed to leave underarms feeling smooth and cared for.

Under the NIVEA superbrand, there are now 11 sub-brands, operating in seven different categories – Facial skincare (NIVEA VISAGE); General skincare (NIVEA Body, NIVEA Creme, NIVEA Soft, NIVEA Lotion); Sun care (NIVEA Sun); Lip care (NIVEA Lip Care); Male skincare (NIVEA for Men); Deodorant (NIVEA Deodorant); Bath care (NIVEA Bath Care) and Hand care (NIVEA Hand). Despite the variety of categories in which the brand operates, its products can always be traced back to its skincare heritage.

The NIVEA brand is one synonymous with caring for the whole family – and as such has built a reputation of representing quality and trustworthiness – NIVEA has been ranked the most trustworthy skincare brand in 16 European countries, and has a strong and loyal consumer base.

The NIVEA philosophy is one rooted around an expertise in skincare, and of honesty and caring.  Education is key to much of NIVEA’s marketing, as it seeks to promote skin protection and the association between healthy skin and a healthy lifestyle.  As such, NIVEA has been associate sponsor of Cancer Research’s Race for Life for the past four years; and has contributed several thousand pounds to the cause.

To find out more about NIVEA and the products they offer, please visit www.NIVEA.co.uk , which is packed with skincare advice, product information and games.