Showering has very much become the start of a whole body care regime, with the increase in use of exfoliators, body brushes, etc to prepare the skin for moisturising after a shower.  This comes from a surgence in the trend to pamper and also to outside influences such as stress, tiredness and pollution which can leave the skin feeling dry and in need of some TLC.

People don't often think about the scientific side of showering but the action of cleansing the skin isn't entirely great news for your skin; often leaving it feeling dry and tight.  This is due to the cleansing agent residues which can be left on the skin, even after you rinse.  They disturb the moisture balance of the skin and the enzyme activity which keeps it protected.  Some shower products are formulated to combat this, reducing the residues left on the skin and help to maintain the natural moisture balance of the skin, keeping it feeling soft and smooth.