Purity Laboratories is a limited company with its Head Office in Dublin, and a Sales and Marketing office based in London.

The company's business and product development strategy is based on providing the retail trade with new, high quality, innovative, niche products in the oral hygiene market.

The company continually works to improve the formulations and keep them in line with the latest technological developments. It is because of this that the whitening toothpaste is now so effective that it has been proven to remove over 90% of stains in laboratory tests at a leading British dental school. The range is constantly under review, with some exciting new products to be launched soon.

Purity Laboratories have a commitment to marketing with packaging, in both physical and in decorative terms. This provides consumers with the best proposition in terms of functionality and design. The company provides high level support through advertising and promotion, where appropriate, at both national and regional levels. Purity Laboratories distributes to and services all sectors of the retail trade, both large and small, ranging from major chemists and grocery multiples to department stores and smaller wholesale and retail chains.