| |
|
Free Marketing, Event
Management and Customer Service Talks
Tower Bridge Exhibition’s marketing department offer
free talks for groups studying Leisure, Travel and
Tourism at GCSE, BTEC and A-level. We are also happy
to talk to groups studying Events and Hospitality
Management about the process of marketing and
organising private and corporate events within Tower
Bridge’s four venues.
Your group will be invited into the North Tower
Lounge, Tower Bridge’s hospitality suite. The talk
will last between 20 – 45 minutes, depending upon
your requirements. After the talk your group will be
left to visit Tower Bridge Exhibition. The
Exhibition tour is self-guided, and lasts between 1
– 1.5 hours.
|
|
 |
|
|
Marketing Talk
Tower Bridge attracts over 350,000 visitors a year
to its Exhibition. It is also a private venue and
filming location, as well a busy working bridge.
Students will be able to discover which markets
Tower Bridge targets and how, and what challenges
the marketing team face.
The speaker can also cover the following areas:
• Destination marketing and the need to work with
Tower Bridge’s competitors to promote the area in
order to attract tourists
• Research and the importance of understanding
customers and their needs
• Planning ahead and monitoring the changing
business environment in which Tower Bridge operates
• Promotions and advertising
• Working with and controlling budgets
• The role communications play in marketing
effectively to Tower Bridge’s key stakeholder groups
as well as potential customers
• Implementing the marketing plan and evaluating its
success
|
|
Event Management
Talk
Tower Bridge hosts over 110 private and
corporate events every year in its four
venues.
The events team is required to build and
maintain strong relationships with its major
stakeholders, including customers, caterers,
florists, advertisers and other bridge
staff. The speaker will be able to discuss
how the events team manages these
relationships. She will also talk about the
importance of monitoring the success of
marketing campaigns and exploring emerging
markets.
|
Customer
Service Talk
Tourism is a service
industry. The quality of a tourist’s
experience is dependent upon the
quality of interaction they have
with the service provider. At
Tower Bridge, customer-facing staff
are integral to the enjoyment
visitors have at Tower Bridge. For
this reason, quality-controls have
been implemented to ensure that
visitors are offered a high-standard
of customer care. This talk will
impress upon students the need to
not only meet but exceed customer
expectations in order to generate
repeat business and positive
word-of-mouth recommendations.
Customers’ needs are considered at
all levels of the business, from the
usability of Tower Bridge’s website to a fast-track entry system for groups. |
|
For more information about the talks please contact
Emma Parlow at
emma.parlow@cityoflondon.gov.uk |
|
 |
|
|
