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Woolworths is delighted to be sponsoring the Educational
Infomat campaign.
Woolworths is Britain’s best-loved general merchandise
retailer, with great brands, strong market positions and
a powerful presence in home entertainment, toys,
confectionery, children’s clothing and home essentials.
Our core customers are mums and dads and kids of all
ages, so we know how important a campaign like is and we
are proud to be involved. |
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Woolworths is one of the UK’s leading retailers. Each week
more than 6.5 million customers visit a Woolworths store.
The company enjoys a turnover of more than £2.9 billion
(Source: Annual Report 2004). Woolworths, whose store
portfolio comprises 824 retail outlets, offers
value-for-money products in the home, family and
entertainment sectors. Although Woolworths falls into the
general store category of retailers and operates across a
wide range of retail markets – clothing, homeware, toys and
entertainment – its size and expertise mean it is well
positioned to match the competition from a vast array of
players within each sector.
Community/Charity Projects
The community element of Woolworth’s plc’s corporate social
responsibility programme is spearheaded by Woolworths Kids
First – an independent registered charity that empowers
employees to improve the quality of children's lives.
Woolworths Kids First plays an important role in enabling
Woolworths to be at the heart of the communities it serves.
Stores and central offices support community-based projects
of their choice – the only stipulation is that it must
benefit local children. Involvement in the scheme is
voluntary with responsibility taken at a local level for
each initiative. The charity is locally driven but centrally
administered at the Woolworths head office in London.
Since launch over £3.5 million has been raised. This year
alone, the charity will raise circa £1 million and over 500
children’s causes will benefit.
As well as the hundreds of nationwide activities that take
place to raise money for Woolworths Kids First, selected
product is sold through stores and part of the profits are
donated to the charity. For example sales of Spiderman
badges to coincide with the film launch netted £180,000 for
Kids First. The charity also leverages the business’
celebrity contacts to attract big names to fundraising
events. SClub7, for example, launched Kids First in 1999 and
last year Gareth Gates played live at the Kids First Ball.
Amongst the many who have benefited in the past are: Kids
Company – a community centre for children in south London;
Sunderland Royal Infirmary Children’s Ward; Bristol-based
Princess Royal Trust for young carers; mobility charity
Whizz Kids; Castleton Primary School; Sheffield Children’s
Hospital; Norfolk Schools Football Association; Childline;
and the Paediatric Diabetics Fund.
Woolworths Kids First is growing fast and for three years
running has been received the Big Tick award for excellence
from Business in the Community. |
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