New Era Direct is proud to sponsor the Infomat Educational Campaign, and to offer you the full UK range of Hama Beads for use at school and in the home.

Have you tried Hama Beads in your school?  Do you know what Hama Beads are? Are you looking for new ideas for Golden Time? Hama is a unique and educational craft suitable for anyone aged 3-103! New Era Direct will ensure your requirements are met without any hassle, fuss or delay on the entire range of Hama Beads direct to your door. We know how important good customer service is! We want to allow you more time to enjoy this most therapeutic and creative pastime whatever your age!