www.boomerang-ed.com
 

The First Environmentally Friendly School Homework Diaries
 

Few companies know more about bespoke educational publishing than Boomerang Ed. After seven years in the homework diary business, six of them as market leader, they continue to represent the ideals that school managers and bursars are continually striving to find - good quality, unbeatable value and a commitment to the environment.

Although often known as ‘the diary company’, Boomerang actually offers many more services to schools and colleges that range from yearbooks and magazines, to prospectuses and newsletters. In fact, with over 2,000 individual school customers, Boomerang is fast becoming the largest supplier of personalised and bespoke products to schools in the UK.

So, what is it that makes one-in-four secondary schools use Boomerang’s products?

Undoubtedly, value for money is a key driver, but there are other factors too. A commitment to the environment is a vitally important one, with  (Forest Stewardship Council) chain of custody certification meaning all Boomerang homework diaries are printed on paper from well-managed forests.

Educational integrity is another. All content contained within Boomerang Ed’s products must fall under one of their three editorial values: Discovery, Creativity and Responsibility. However, perhaps the most important factor is quality. Not just in terms of the end product, but also in materials used, production process and, of course, customer service.

School Diaries

School diaries remain Boomerang’s best selling product area, with nearly a quarter of secondary schools now using the Boomerang service, the strengths of which remain from when they entered the market in 2000 - unbeatable in quality, service and price.

The mainstream diaries, the vibrant, interactive products that are used by over one million Key Stage 3 & 4 students, are by far the most popular of any diary in the UK. Of course, the colourful diary is not for everyone and, in response to this, Boomerang has launched the Classic Academic Diary, with more ‘white space’ and no sponsorship. For even more independence in design, there is the Freeform diary service, where schools can produce fully bespoke planners with up to 176 pages of their own content.

The personalised pages are at the heart of any school diary, and schools are taking full advantage of the opportunity to communicate with their students by taking more pages for their own use, and with the increased focus on individual learning, these pages are becoming more important in the interaction between school, student and home.
 

Yearbooks

From an educational point of view, the yearbook remains an important part of school life. Not only does it offer a snapshot of school life for a particular year or group of students, it also provides those involved an opportunity to experience real-life business situations and is often used as part of a Young Enterprise scheme.

    


Boomerang also offers Expedition Books and Tour Books among its portfolio of self-publishing products to schools, for those returning from trips abroad and sports tours respectively. Orders can be taken from a single copy upwards and now
everyone has the opportunity to publish their own memories, not just the leavers.

Prospectuses and Marketing

Boomerang’s success in the personalised diary market has led many of its customers to ask for other bespoke products of equally good value and quality. The demand for prospectuses led the company to develop a range of cost effective folders and prospectuses, using a set of generic designs and materials. A variety of paginations and formats are available, all of which can be turned around and delivered within two weeks from sign-off. There are limitless options of prospectuses and marketing solutions, and Boomerang is fully capable of fulfilling these, but for a simple, attractive and extremely cost effective campaign, the range of generic marketing material is a must.



Fundraising

Boomerang’s ever-increasing range of services has been complemented this year with a new product area: their fundraising initiative. The scheme can help schools to raise money for various projects including Yearbooks, through the selling of seasonal products to parents and friends.

Boomerang Ed are constantly developing their product range to ensure it stays educationally robust, and they run continuous research through focus groups with students and teachers to get regular feedback .

They understand that the procurement practices in education, like in all business, must demonstrate a commitment to education, environmental sustainability and above all value for money. You will find flexible solutions that can be tailored to deliver you all of these important requirements while offering you the financial advantages.

www.boomerang-ed.com