www.kelloggs.co.uk
The Kellogg Company is
Britain’s leading manufacturer of ready-to-eat breakfast cereal and
healthy snacks, with over 40 product lines. As the market leader,
Kellogg’s innovation in product and promotion drives the whole cereal
category.
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The Company has plants
in 19 countries, on six continents and markets its products in more
than 160 countries.
Naturally, at Kellogg's we use only the best ingredients in our
products and ensure that there's always a sensible balance of protein,
carbohydrate, fat, fibre, vitamins and minerals. |
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The Kellogg Company is one
of the few successful food businesses in the world that can trace its
origin back to a philosophy that urged people to improve their health by
changing their eating habits.
The company's founder, Will Keith Kellogg, believed that diet played an
important role in a healthy lifestyle and that breakfast was the most
important meal of the day.
It was this conviction that
inspired him to experiment and ultimately 'discover' cereal whilst working
as business manager at the Battle Creek Sanatorium, Michigan, USA.
The 'San' was an internationally famous Seventh Day Adventist hospital and
health spa which offered its rich and famous patients a regime of exercise
and fresh air, plus a strict diet that prohibited caffeine, alcohol,
tobacco, and meat.
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From 1876 W.K.'s
brother, Dr. John Harvey Kellogg, was superintendent of the San and
part of W.K.'s role was to develop grain based foods that would be
nutritious and palatable for patients. These included a coffee
substitute, a type of granola and peanut butter. Believe it or not,
the world famous cereal flake arrived completely by accident.
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W.K. and Dr. Kellogg were
constantly experimenting with different production techniques and made a
major step forward when they decided to run boiled wheat dough through
rollers which enabled them to produce thin sheets of wheat.
To take the process a stage further, they then decided to toast the sheets
and grind them into meal and this is how they discovered wheat flakes.
However, the really significant development came quite by chance one day
in 1894 when an interruption of their laboratory activities left cooked
wheat exposed to the air for more than a day. When the brothers returned,
they decided to run the wheat through the rollers despite the fact that it
was no longer fresh.
What they saw next amazed them - instead of a single, large sheet of
wheat, the rollers discharged a single flake for each wheat berry and
cereal flakes were born.
The brothers felt strongly
that grains were good foods and had an important place in the diet so
started serving their new discovery to their patients. Their guests at the
Sanitarium were soon won over and after leaving the San, many wrote to the
brothers requesting supplies of the foods they had been served during
their stay.
These days, many
nutritionists recommend eating a good breakfast every morning, but a lot
of people do not realise how important it is. Eating a regular breakfast
can help to promote good health.
Breakfast literally means ‘breaking the fast’ and for some people,
especially younger children, an overnight fast that can be as long as 16
hours! That's why breakfast is so important. Missing a proper breakfast
means you don’t get the energy needed to function properly in the morning.
People who eat a cereal breakfast regularly are generally healthier than
those who don’t, as they are more likely to meet their needs of B-group
vitamins, including folic acid, as well as iron, calcium, and zinc.
This changing pattern of breakfasting is influenced by the availability of
tasty, nutritious and value-for-money breakfast cereals of consistently
high quality.
One of the main reasons for missing breakfast is lack of time! This may
not be a problem anymore. Kellogg’s provide a range of products for eating
on the run, such as Kellogg’s Nutri-Grain bars, and Cereal & Milk bars.
Check out our website for information on our brands, nutrition & healthy
eating, recipes to make, leaflets to download, links to business case
studies, quizzes and games to play:
www.kelloggs.co.uk
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