Pedigree Adoption Drive 2008
From the 1st January to 31st March, Pedigree pledged its support to
highlight the plight of homeless dogs across the country by
launching The Pedigree Adoption Drive campaign. Together with ex-Men
Behaving Badly star and dog lover Neil Morrissey, Pedigree joined
forces with Battersea Dogs & Cats Home and over 50 re-homed dogs and
their owners to raise money for abandoned dogs in the UK , through
the sale of Pedigree products.
Ex-Men
Behaving Badly star, Neil Morrissey, says "I adopted
my dog, Tiggy, and she is the most well behaved and
lovely dog. There is a misconception that dogs from
rescue homes will be badly behaved. They just need a
loving home as all dogs deserve. I urge anyone who
is thinking about getting a dog to consider rescuing
an abandoned one. I did it and it was one of the
best things I’ve ever done".
Over 100,000 stray dogs were found in the UK last
year
and further research commissioned by Pedigree
revealed that one in ten dog owners hadn’t
considered getting a dog from a rescue home**.
Believing that every dog deserves a loving home,
Pedigree launched this campaign to encourage people
thinking about getting a dog to consider adoption as
a possibility. To make sure that this is a
successful process, all re-homing centres work hard
to ensure a suitable match for owner and dog,
meeting the specific and individual needs of both to
maximise a long and happy life together.
Stephen Rendu,
Pedigree Marketing Manager says: "Every dog deserves a
loving home whatever the breed and wherever they are in the
UK, the importance is matching the right dog to the right
owner. The Pedigree Adoption Drive will not only raise money
but also awareness on the issue of abandoned dogs and help
more dogs find a loving place to live."
All of the money raised by The Pedigree Adoption Drive
campaign will now be distributed to rescue centres across
the country by the Kennel Club Charitable Trust. For those
of you that are interested in finding out more information
on your local re-homing centre and advice on dog adoption,
please go to www.pedigreeadoptiondrive.com. The site hosts a
search facility and provides advise on Responsible Dog
Ownership to help people who are looking to give a loving
home to an abandoned dog. Here you can also follow the
journey of the abandoned dogs featured in the latest
advertising, all of whom have now been re-homed by Battersea
Dogs & Cats Home.
StrategyOne interviewed 1000 dog owners online
across GB between 6th - 14th December 2007
Dogs Trust
Pedigree
works with the Kennel Club’s Charitable Trust (KCCT),
which has been selected for its expertise and
experience in allocating charitable funds. All money
raised will be distributed through the KCCT’s
welfare initiative. The Kennel Club fund all running
costs of the KCCT therefore we guarantee that every
penny donated will go directly to help homeless
dogs.
A representative
from Pedigree and ADCH (Association of Dogs and Cats Homes)
will assist the Trustees of the KCCT to agree distribution
of funds. A breakdown of all the grants allocated from the
donations will feature on
www.pedigreeadoptiondrive.com
and
www.mad4dogs.org.uk
alongside
all case studies.
All dog charities in the UK, Ireland and the Channel
Islands– large or small – are eligible to apply for a grant
from The Pedigree Adoption Drive funding. Applications can
be made in writing or by downloading a form from
www.pedigreeadoptiondrive.com
and posting it to the TKCCT.
