Background Whilst visiting Asia in 1982, Austrian entrepreneur Dietrich Mateschitz discovered a beverage that had a vitalising effect on mind and body and brought it to Europe - today this drink is better known as Red Bull. Selling over a billion cans a year and available in over 72 countries, Red Bull is the number one energy drink worldwide, and the third biggest soft drink* in the U.K. Red Bull has been scientifically proven to support the metabolism, improve endurance and alertness as well as increase physical and mental endurance as well as increase feelings of well-being, in short - to stimulate body and mind! And with an 85% share of the functional energy drinks market in the UK, Red Bull remains the market leader.

Red Bull & Sport
The important factors for any sportsperson, particularly in competitive sports, are endurance, concentration and fast reactions - all of which Red Bull can improve.

Popular amongst athletes, Red Bull first forged its reputation among alpine skiers and downhill racers as a functional energy drink that worked. Since then, Red Bull has developed especially close and varied links to extreme, fun and adventure sports including; snowboarding, inline and speed skating, beach volleyball, surfing, sailing, kayaking, free-skiing, base jumping, freeclimbing, mountain biking, paragliding, triathlon and windsurfing to name a few.

Supporting those in the industry, Red Bull sponsors many extreme sports athletes all over the world such as, Basejumper Felix Baumgartner, Kitesurfer Robby Naish, Kayaker Shaun Baker and Skateboarder Ali Cairns. Red Bull is also heavily involved in motor sports from Formula One to Superbikes.

Events
Red Bull's commitment to sports transcends further than just sponsorship, nurturing and encouraging sporting and creative talent by devising and organising hundreds of events all over the world.

Although many of these are extreme sports, some are definitely on the more humorous side. One of the most popular of these is the 'Red Bull Flugtag' - a loony event, which involves members of the public launching their home-made and manpowered flying machines off a 6m high ramp into the water below! Such an event epitomises Red Bull's brand philosophy- communicating its humorous, self-ironic and nonconformist personality! The Flugtag has been successful in many countries and took place for the first time in the U.K on Sunday 3rd August 2003 at London's Hyde Park. www.redbullflugtag.co.uk

Similar to this is the Red Bull Soap Box race, where entrants build a wacky car without an engine! In a mini version of the Grand Prix, racers battle it out against each other on a specially designed helter skelter style track.

For those who are more artistically inclined, Red Bull is also host to the 'Creative Contest'. Where amateur and professional artists create a work of art from empty Red Bull cans transforming them into something spectacular. Last year contemporary artists Tracey Emin and fashion designer Wayne Hemmingway were on the judging panel.

Join the team
We are always on the look out for Student Brand Managers with energy, ambition and innovative thinking to represent the brand on campus. The Student Brand Manager programme has been running since 1997 and recruits students each year at Universities across the country.

Student Brand Managers work closely with the marketing team, but also have the opportunity to create events, liaise with trade partners and get involved in local and student media. The perfect opportunity to gain valuable experience in the industry - we'll ask for your input on ideas and strategy, and occasionally you may be required to visit our London headquarters to develop these concepts.

Whilst appreciating that it should enhance and support your university work, Red Bull will support you in this role - providing you with expenses, materials, training, equipment, a mobile phone (subject to limitations) and of course, financial reward for your endeavours.

For more information on Red Bull visit www.redbull.co.uk or www.redbull.com