Direct Line is a fantastic success story. They started from scratch in the UK in April 1985 with a single product - car insurance, and just one way for their customers to buy - over the telephone.

Today Direct Line has millions of customers and a broad range of products and services. They do business over the phone and on the Internet, and also internationally, with businesses in Germany, Italy and Spain.

The secret of their great success is superb products and services, competitive pricing, outstanding customer service and a real belief in their employees.

In just twenty years Direct Line has created a business with more than 10,000 employees offering a range of personal finance products to more than 10 million customers across the UK and in Europe.

On the first day - 2nd April 1985 – Direct Line became the first UK insurance company to use the telephone as their main channel of communication.

It was a revolutionary event as out went the middlemen, the fat commissions and the forms and the jargon. In came speed, simplicity and a common-sense human touch…

When Direct Line first opened its doors in 1985 there were 63 employees. There are now more than 10,000 employees across the UK.

Direct Line now has various policies including Car Insurance, Home Insurance, Breakdown Cover, Life Insurance, Pet Insurance, Mortgages and Travel Insurance.

To find out more or to get a quote today for any of Direct Line’s exceptional policies, click here.