www.Honda.co.uk

Since its establishment in 1948, Honda Motor Co., Ltd., has remained on the leading edge by providing products of the highest quality that create new values, at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to environmental protection and enhancing safety in a mobile society.
 

The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 437* subsidiaries and equity-method affiliates, Honda develops, manufactures, and markets a wide variety of products ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

Maintaining its commitment to achieving the visions of "Value Creation," "Globalisation" and "Commitment for the Future," Honda aims to share joy with its customers worldwide, thus becoming "a company that society wants to exist."

* As of March 31, 2005

Message from Takeo Fukui, President and CEO

Dreams drive our creativity
"A company that always takes on new challenges and provides joys and excitement beyond imagination." What makes Honda unique is our commitment to meet such expectations that people have for Honda. The source of Honda's competitiveness lies both in our desire to bring joy to our customers and society and in the passion of Honda associates.
 

The most important challenges for Honda now are to strengthen ourselves as a manufacturing company. This will enable us to continue fulfilling customers' expectations, and to further pursue those core characteristics that make Honda unique, by focusing on the creation of new value. Toward this end, we will further strengthen our focus on "Initiative, Technology and Quality."

All Honda associates will maintain their pride, passion and positive spirit, honing our technologies and skills in every field, including R&D, manufacturing and sales, by building upon our collective creativity and ingenuity. And we will improve the quality of our work through even greater teamwork. These efforts ultimately will enable us to achieve the creation of advanced new technologies and products.

Honda will continue taking on new challenges, with the pursuit of Initiative, Technology and Quality as our driving force. By achieving the three themes of our 2010 Vision ... creating new value, globalisation and commitment for the future ... as an integrated effort throughout the company, we would like to share even greater joys with people around the world and be recognised as a company that society wants to exist.

To find out more about Honda, visit their website below.

www.Honda.co.uk