www.rimmellondon.com
Rimmel London –
the UK’s number one makeup brand*
|
The
Rimmel London story began in 1820 when a respected French perfumer
accepted an invitation to manage an esteemed perfumery on London’s
Bond Street and so moved to England with his family.
His son and
apprentice, Eugene Rimmel, followed in his father’s footsteps and in
1834, opened his own perfumery. By the age of 24, Eugene Rimmel had
become an immensely talented perfumer and cosmetics innovator.
When Eugene Rimmel died in 1887, his two sons inherited a solid
cosmetics empire. They concentrated on the growing popularity of
colour cosmetics, with particular focus on enhancement of the eyes.
Such has been the popularity of Rimmel mascaras that, to this day,
many Europeans continue to ask for ‘a Rimmel’ when purchasing a
mascara. |
 |
After
the Second World War, Britain prepared for a new commercial boom. The
Hollywood heroine became an aspirational icon, and cosmetics, like
fashion, were in great demand. The Rimmel brand was re-launched with an
expanded colour range, modernised packaging and the launch of the first
self-selection display stand.
|
|
In 1956
Rimmel launched a new marketing initiative entitled, 'Beauty on a
Budget'. The campaign became synonymous with the brand and proved a
winning formula throughout the 60's and 70's.
By the
1980's Rimmel had become Britain's most popular cosmetic brand,
offering an unbeatable range of colour and choice with an affordable
price tag.
In
2001, Rimmel was re-launched as Rimmel London, with a new advertising
campaign and a new face: quintessential Brit supermodel, Kate Moss –
bringing the brand back to its London origins. |
In 2006, Rimmel London
continues to offer value for money products to all our consumers, these
days with a dash of London glamour. Up-to-the minute products,
formulations and colours, inspired by the edgy, original style of our
vibrant capital city mean that Rimmel offers an alternative beauty -
one that is authentic, experimental, fun, accessible to all - and uniquely
British. It's no wonder Rimmel London is the UK's No.1 selling mass
cosmetics brand*.
|
Our
product range still contains some of our old favourites, including
shades of Lasting Finish lipstick that have been around since the
1950’s such as Pink Shimmer, Coral in Gold and Rose Sorbet. It also
contains exciting new products such as LYCRA™Wear nail polish – the
first nail polish to contain Lycra for added flexibility and shock
absorbance, Full Volume Liquid Lipstick, which plumps lips by up to
40% and Volume Flash mascara, which delivers 5 x more volume to your
lashes. Rimmel London is also well loved for its wide range of shades
– in eyeshadows, nail polishes and lipsticks, as well as foundations –
which are constantly updated to capture the latest trends.
You can find Rimmel London products in most Boots and Superdrug
stores, as well as many supermarkets and independent pharmacies. To
find out more about Rimmel London, and to sign up for a monthly
newsletter telling you all about the latest events and products, go to
www.rimmellondon.com |
|
* IRI
Market Data, volume and value: 52 weeks to 4th November 2006
www.rimmellondon.com
|
