Shell Livewire Successes


James Murray Wells, the founder of an online spectacle business is the Shell Livewire Young Entrepreneur of the Year 2005

 

Name of company: Glassesdirect.co.uk Winner (age): James Murray Wells (22) Website: www.glassesdirect.co.uk Area: Malmesbury Company description: James’ business has shaken up the spectacles market by providing high quality glasses, custom made to individual prescriptions, at prices from £15; undercutting high street prices by as much as £60.

James decided to start his business after being horrified at the price he had to pay for his own glasses on the high street. He felt that customers must be given a better deal, and began to research his business idea.

Since launching the business last July, James has sold over 20,000 pairs of glasses, and has had over 2 million hits to the website.

“I would encourage other young people who are considering starting a business to explore their potential and to make use of services such as Shell Livewire to help them make their dreams a reality.”
James Murray Wells, Founder, Glassesdirect.co.uk and Shell Livewire Young Entrepreneur of the Year 2005.

Quotes
Rt. Hon Tony Blair, Prime Minister, on Shell Livewire’s 21st birthday:
“Many start-up businesses in the UK are unsuccessful due to a lack of sound advice. Shell Livewire really makes a difference, providing guidance and support that deals with the real challenges faced by young entrepreneurs. The young businesspeople competing for this prestigious award are an inspiration to us all. They show that if you have a good idea and the determination to succeed, then age is not a barrier to achieving your goals.”

Neil Farish, Lightweight Medical Ltd; Shell Livewire Young Entrepreneur of the Year 2004
“Winning a Shell Livewire award is not only the best business reference there is, it’s a thrilling experience all the way through.”

 

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